Being sustainable and cruelty free is the new cool in the fashion, cosmetics and makeup industry. That’s why so many brands are getting cruelty free certification for their makeup and cosmetics. Even the established brands are switching to cruelty free products.
Garnier Now Officially Cruelty Free
Global cosmetics giant Garnier has joined the league of cruelty free brands. It has now become officially cruelty-free certified under the Cruelty Free International Leaping Bunny program. Leaping Bunny program is globally recognized and it has certified more than 2,000 cosmetics, personal care, and cleaning brands around the world.
Garnier is one of the largest global brands to obtain the gold standard approval of the program. Garnier includes a portfolio of brands such as Nurtrisse, Fructis, Olia, Color Sensation, SkinActive, and Whole Blends
The certification will allow Garnier to label its products with the Leaping Bunny symbol, which lets consumers know they have not been tested on animals.
The Process of The Certification
It is not simple to get cruelty-free certification for any brand. The process of certification requires an extensive investigation of the entire supply chain, including all raw materials and ingredients, for any cases of animal testing. Approval is needed to be given to all the finished products of the brand.
Garnier had to garner evidence from more than 500 suppliers which supply more than 3,000 ingredients. The global cosmetic brand has also stopped selling some of its products in mainland China. Since the country requires mandatory animal testing for certain cosmetic products.
“Garnier is a global brand familiar to us all. To work with them to help end animal testing for cosmetics and declare them officially approved under the Cruelty Free International Leaping Bunny Program is a real milestone,” Michelle Thew, Cruelty Free International CEO, said. “It has taken many months, but Garnier has diligently reviewed every supplier and source and we are completely confident with the results.”
