Cruelty Free Cosmetic Brands in India

Did you know the cosmetics that you use and put on your face and other body parts contain crushed insects, animal bones etc? Many of them contain gelatin that is made from cow and pig connective tissues. Some contain keratin which is hydrolysed animal protein made from crushed animal bones and skin. And most of them are tested on animals making them go through excruciating pain and cruelty. There are very few Cruelty Free cosmetic brands.

But worry not, there are some completely vegan and cruelty-free Cruelty-Free cosmetic brands in India. In this blog, we would talk about nine vegan cruelty free cosmetic companies in India.


Soulflower was established in 2002 with the mission of providing completely natural skincare and other cosmetics products. They use Indian herbs sourced locally to make premium, high-quality essential oils, diffuser aroma oil, and soaps etc. The company uses ancient herbal remedies to make products.

They have a whole range of skin and hair care products. Their products are highly popular among their customers and they are 100% vegan and cruelty-free. Soulflower is one of the leading cruelty free cosmetic brands in India.


Credits: Soulflower


Plum is another environmentally conscious cosmetic brand in India. It is also one of the best vegan and cruelty-free cosmetic brands in India. Plum also gives gift vouchers to the people who send the empty bottles of their products back. It has a wide range of products in skin, hair, body care and makeup category.


Credits: Plum

The Nature’s Co.

As the name, The Nature’s Co. suggests the company is deeply inspired by nature. The company was founded by Natasha Shah in 2003 to create high quality, vegan, cruelty-free, and natural cosmetic products. Her passion has led the company to become one of the most sought after vegan and cruelty-free cosmetics brand in India.

They adhere to their environment-friendly policies strictly. All their packaging material is recyclable and biodegradable.  The ingredients used are natural, from plants and best sourced from across the globe. Their product catalogue has a wide range of products in different categories to choose from. Products made by them are not just 100% vegan, cruelty-free, and natural but also environment-friendly.

The Nature's Co

Credits: The Nature’s Co.


Alanna came into being in 2015, after Rashi Bahel, who made homemade natural beauty products for friends and family. After getting, great reviews from them she started Alanna. Their product catalogue is not that extensive but their products are completely natural, cruelty-free and handcrafted with love and care for the customers.


Credits: Alanna

Disguise Cosmetics

Disguise Cosmetics

Credits: Disguise Cosmetic

Disguise Cosmetics is India’s first brand makeup brand that is 100% organic. It is the first homegrown PETA approved vegan and cruelty-free cosmetic brands in India. Disguise contains some really awesome lip and eye cosmetics products which are obviously cruelty-free.

Aroma Essentials

Aroma Essentials sells via their Facebook. They stand true to their name and their products contain the addictive, peculiar and distinctive smell. All products are natural, 100% vegan, cruelty-free and natural. Even though they do not have a website, still their products are selling like fire due to their sheer quality.

Aroma Essentials

Credits: Aroma Essentials

BON Organics

BON Organics in which BON stands for Bio-Organic and Natural is a brand that boasts USDA Organic certification. It is a 100% organic, vegan and cruelty free cosmetic brand in India. It is based out of Auroville, Tamil Nadu.

Women empowerment, being eco-friendly, organic and sustainability are their guiding principles. And they have a wide range of makeup, cosmetics, skin, hair and body care products to pamper you.

Their products are handcrafted with lots of love.

BON Organic

Credits: Bon Organic

Rustic Art

Rustic Art is a company that calls itself a nature lover. They are certified by PETA for being a vegan and cruelty-free cosmetic brand in India.

Rustic makes high-class products with Indian herbs. It is an environmentally conscious brand. Rustic Art sells a whole range of personal hygiene, body, skin, home and menstrual health-related products. These products are completely natural and environment-friendly.

Rustic Art

Credit: Rustic Art

Forest Essentials

Forest Essentials

Credits: Forest Essentials

Forest Essential is one of the most premium Ayurvedic brands in India which sells a wide range of cosmetic products.

It is a luxury Ayurveda brand that is 100%  cruelty-free and natural. They are very unique in their product and their approach to making those products.

Their products are inspired by ancient Indian wellness science Ayurveda. These are the few cosmetics brand in India which are environmentally conscious and are cruelty-free as well. If you want to keep yourself away from any kind of animal torture then you can try their products. 

For exploring diary alternatives read our blog on different types of plant-based milk